Essay about Mathematical Ethics - 4160 Words

Mathematical Ethics Philosophers since antiquity have argued the merits of mathematics as a normative aid in ethical decision-making and of the mathematization of ethics a theoretical discipline. Recently, Anagnostopoulos, Annas, Broadie and Hutchinson have probed such issues said to be of interest to Aristotle. Despite their studies, the sense in which Aristotle either opposed or proposed a mathematical ethics in subject-matter and method remains unclear. This paper attempts to clarify the matter. It shows Aristotle’s matrix of exactness and inexactness for ethical subject-matter and ethical method in the Nicomachean Ethics. Then it probes a resultant puzzle from the matrix, namely, the HL model of the happy life without consideration†¦show more content†¦Some have argued in principle against formal moral thermometry; others have posed practical difficulties. Mills critique of Benthams moral thermometry calculus is well-known and widely accepted. Recently, MacIntyre has argued for a ret urn to Aristotelian virtue ethics from the modern metaethical impulse to mathematize ethics, not fully cognizant of Aristotles own flirtations with mathematical ethics. (5) Jonsen and Toulmin have complained about overintellectualism in normative ethical theory, targeting Sidgwicks arguments for a scientific ethics. (6) This dispute about mathematical ethics has its roots in antiquity with Aristotle. While some contemporary proponents gloat over the mathematization of some of Aristotles practical wisdom in his Economics and Politics in such fields as microeconomics, macroeconomics, and political econometrics, the received view is that Aristotle himself opposed mathematical ethics in his Nicomachean Ethics. But did he? (7) Scholars have recently clarified Aristotles concerns about mathematical ethics often expressed as the problem of formal exactness (akribeia) and of material inexactness (tupos). Georgios Anagnostopoulos has meticulously examined the issue of exactness and has concluded that Aristotle is inconsistent in his views, sometimes affirming and sometimes denying the inevitability of inexactness in ethical subject matter. (8) However, by assuming the parity of all virtues for Aristotle and by overlooking anShow MoreRelatedTok Essay - Ethics and Math1702 Words   |  7 Pages10. Through different methods of justification, we can reach conclusions in ethics that are as well-supported as those provided in mathematics. To what extent would you agree? One could argue that mathematics and ethics are the underlying essentials above which our society has based itself. Scores of cities have built their infrastructures using measurements and methods founded in mathematics. Our inherent ethical natures have catalyzed the great minds from ancient civilizations to create democraciesRead MoreJustification, The Moral Sense Of Right And Wrong1140 Words   |  5 Pagesdetermining credibility of a statement. In mathematics, mathematical expressions are easily justifiable because their solutions are often concrete. One example of mathematical expressions are that corresponding angles are always congruent to each other. On the contrary, ethics is the moral sense of right and wrong that a person has. This can be applied to personal and professional decision making of the individuals themselves. However, ethics may be often thought of as impossible to prove becauseRead MoreThe Theory Of Moral Theory1403 Words   |  6 PagesPrinciple of Utilityà ¢â‚¬  or better known as â€Å"The Greatest Happiness Principle† (Bentham 6). The principle proposes the idea that an action is right if it maximizes pleasure and minimizes pain to the greatest number of people. Numbers do not dictate the ethics or morality of an action. However, is there a way in which this theory could be utilized in minor situations? The purpose of this paper is to explain Bentham’s moral theory as well as to demonstrate why the theory is impossible to calculate. ThisRead MoreEngineering : Engineering And Ethics917 Words   |  4 PagesWhat is Engineering? Engineering is a profession in which knowledge of mathematical and natural sciences gained by study, experience and practices is applied with judgement to develop ways to utilize, economically, the materials and forces of natures for the benefits of Mankind – (Accreditation Board for Engineering and Technology-ABET) Sara Pfatteicher in her book Introduction to post disaster engineering and ethics describes engineers as â€Å"design under constrains†. She describes the main threeRead MoreDescriptive vs Normative Statements1298 Words   |  6 Pageshas to understand the difference between Descriptive and Normative Ethics. Descriptive ethics primarily describes people’s moral beliefs, claims and behaviors. This form of ethics is studied primarily by psychologist, sociologist and anthropologist. With Normative ethics we deal with the attempt to discover what actions are in fact right or wrong, good or bad and what it takes to be a moral or immoral person. This area of ethics is studied more by philosophers and theologist. To simplify, DescriptiveRead MoreThe, By David Hume902 Words   |  4 Pagesalso to reasons or requirements of at least one of the other sorts, the intrinsic requirements being seen as backing them up† (Mackie, â€Å"Ethics: Inventing Right and Wrong† L .1120). â€Å"†¦although most people in making moral judgements implicitly claim, among other things, to be pointing to something objectively prescriptive, these claims are all false† (Mackie, â€Å"Ethics: Inventing Right and Wrong† L.450). â€Å"[i]f there were objective values, then they would be entities or qualities or relations of a veryRead More Ethics Of The Hellenistic World Essay1265 Words   |  6 Pageswhile the Stoics had the idea that the conformation to strict laws regarding virtue was the proper path, and as for Aristotle, he held the middle ground in this debate of the minds, feeling that moderation was the key to complete happiness. Epicurus ethics was a form of egoistic hedonism, meaning that the only thing essentially valuable is ones own pleasure. Anything else that has value is valuable merely as a means to securing pleasure for oneself. Epicurus associated this theory to a refined andRead MoreEthics and Morality in Philosophy Essay908 Words   |  4 PagesMorality has always been an unacknowledged and crucial role in defining ethics. Principles tend to be a virtue that applies only within society and can be distinguished from law, religion, or ethics. Morality in its defining sense can be different from each other, depending on the foundations of the society that claim their morality. Different societies have a different sense of what their moral priority would be like. Their morality can be based on purity and honesty when others concerned with practicesRead MoreMill and Kants Efforts to Solve an Ethical Dilemma822 Words   |  4 Pagesmeasured. This paper tries to apply the moral theories of John Stuart Mill and Immanuel Kant is solving an ethical dilemma. John Stuart Mill opens his utilitarian postulation by asserting that ethical statements cannot be subjected to scientific or mathematical provability (West 23). Mill’s utilitarianism is the moral standpoint that views actions as right or wrong in proportion to how they advance happiness or pleasure (Bailey 23). By maximizing utility, Mill implies increasing happiness (West 57). Read MoreThe Ethics Of Plato And Aristotle977 Words   |  4 Pages In this essay, I will be examining the ethics of Plato and Aristotle. I will explain the five fundamental concepts of Plato and Aristotle. I will focus on their theories on the good life as a life of justice, censorship, knowledge and the good life. I will first explain Plato’s ethics. Plato was a philosopher, both a rationalist and absolutist. According to Plato, people must be schooled to obtain certain kinds of knowledge for example mathematics, philosophy etc. The training will give them

Aeneas, the Anti-hero of Aeneid Essay - 2034 Words

Aeneas, the Anti-hero of Aeneid Many people seem to be under the impression that the Aeneid is a celebration of Roman glory, led by the hero of fate Aeneas. I find these preconceived ideas hard to reconcile with my actual reading of the text. For starters, I have a hard time viewing Aeneas as a hero at all. Almost any other main characters in the epic, from Dido to Camilla to Turnus, have more heroic qualities than Aeneas. This is especially noteworthy because many of these characters are his enemies. In addition, Aeneas is presented as a man with no free will. He is not so much bound to duty as he is shielded by it. It offers a convenient way for hum to dodge crucial moral questions. Although this doesn’t necessarily make†¦show more content†¦However, while Gilgamesh naturally somewhat dimwitted, and thus afforded some dependence on brawn over brains, Aeneas deserves no such handicap. Like David, another hero we have seen, his brazenness is derived from his knowledge of his own fate. David relies o n the Lord as his security blanket. Knowing that he is forever in the favor of God makes him bolder in his actions. Similarly, the Gods reassure Aeneas that no matter what the obstacles facing him are, he will overcome them and plant the seeds of Rome. It is his fate and his duty. With this knowledge intact, one wonders why it took so much killing and despair on his part. Assured that victory is inevitable, why not wait for a peaceable solution. Again, the classic interpreters, ironically playing the role of the cynics, would say that Aeneas has no choice. He has to kill. He has to give up love and sacrifice his present for his future, and the future of his people. Well, if the peanut gallery will keep quiet for the time being, I will attempt to explain. There are a handful of heroes in mythology that do not conform to fate, that do not surrender to the Gods. One of these heroes is Hercules, who is, maybe not incidentally, a hero’s hero. He is in the upper echelon of heroes a s it were. Hercules was infamous for not only detesting the Gods, and for not accepting their ‘decrees’, but also for out and out warring against them. Like Aeneas, he was half-God, but immortal.Show MoreRelated Virgil’s Vision of the Underworld and Reincarnation in Book VI of the Aeneid1280 Words   |  6 Pagesthe Aeneid â€Å"Virgil paints his sad prophetic picture of the Underworld in shadowy halftones fraught with tears and pathos. His sources are eclectic, but his poetic vision is personal and unique† (Lenardon, 312). Despite countless writings regarding the region of the Underworld, such as Homer’s Odyssey and Ovid’s Metamorphoses, Virgil bases his book upon traditional elements accompanied with his own vision of the Underworld and reincarnation. In doing so, Virgil’s book VI of the Aeneid servesRead More Is Virgils Aenied an anti-war poem? Essay2377 Words   |  10 Pages Is Virgil’s Aeneid an Anti-War Poem? nbsp;nbsp;nbsp;nbsp;nbsp;Virgil opens the ‘Aeneid’ with the words ARMA virumque cano ( I sing of arms and of men). The central role that war plays in this Roman epic is made apparent from the very first word of the ‘Aeneid’ by the emphatic placing of the word arma at the very beginning of the poem. A fair chunk of Virgil’s ‘Aeneid’ is set on the battle field but its violent and gory descriptions of death and its frequent battles alone cannot make thisRead MoreIs Virgils Aenied an Anti-War Poem?2421 Words   |  10 PagesIs Virgils Aeneid an Anti-War Poem? Virgil opens the ‘Aeneid with the words ARMA virumque cano ( I sing of arms and of men). The central role that war plays in this Roman epic is made apparent from the very first word of the ‘Aeneid by the emphatic placing of the word arma at the very beginning of the poem. A fair chunk of Virgils ‘Aeneid is set on the battle field but its violent and gory descriptions of death and its frequent battles alone cannot make this poem an anti-war poem. VirgilRead More A Comparison of Leadership Abilities of Odysseus in Odyssey and Aeneas in Aeneid3512 Words   |  15 PagesComparing the Leadership Abilities of Odysseus in Odyssey and Aeneas in Aeneid      Ã‚   These two heroes have embarked from the same destination but on very different journeys. Whilst they are both Iliadic heroes at the start of their stories, they develop and adapt their manner towards the characteristics required of them to succeed. Before we judge them, it is necessary to determine our definition of a successful leader. A hero from the Iliad must be a speaker of words and one who is accomplishedRead MoreMaking up the Rococo: Francois Boucher and His Critics2816 Words   |  11 PagesPompadour herself such as the 1751 Toilette of Venus, painted for Pompadours country-house Bellevue. Two other canvases of the 1750s depict Venus with Vulcan: these are The Visit of Venus to Vulcan in 1754 and Vulcan Presenting Venus with Arms for Aeneas in 1757. I will concentrate on these two latter canvases in trying to assess Boucher as an implicitly political painter. The relation of Venus to female sexuality is obviously the first assumption any viewer would make, and the temptation must haveRead MoreCritical Analysis of ‘Arms and the Man’ by G.B Shaw with special reference to the language and relevance of the piece3275 Words   |  14 Pagesweeks to marry Raina. Succumbing with pleasure, Raina gives a loving smile to her chocolate cream soldier. Background of ‘Arms the Man’ Arms and the Man  is a  comedy  by  George Bernard Shaw, whose title comes from the opening words of  Virgils  Aeneid  in Latin:  Arma virumque cano  (Arms and the man I sing). The play was first produced on April 21, 1894 at the  Avenue Theatre, and published in 1898 as part of Shaws  Plays Pleasant  volume, which also included  Candida,  You Never Can Tell,  and  TheRead More Christianity and Greek Epic Tradition as Devices for Miltons Object in Paradise Lost2719 Words   |  11 Pagesgreatly influenced by (and probably knew by heart) Homers works, he used Virgils The Aeneid as his primary epic model for Paradise Lost. Milton devotes the first two books to Satan and his languishing legions as we come to know them individually as heathen gods. Similarly, Virgil recounts the Italian chiefs who oppose Aeneas. Moreover, the angel Raphaels account of spiritual histories to Adam mirrors Odysseus and Aeneas retellings of their own past events (Milton). Upo n this foundation of similarity

Symptoms And Diagnosis Of Antenatal Depression - 813 Words

Answers to the questions can result in scores of 0 to 30, with depression indicated at a cut-off score of ≠¥10 in postpartum studies (Cox, Holden, Sagovsky, 1987). It is considered highly reliable for postpartum screening with a sensitivity of over 90% and a specificity between 77% and 88% (Chaudron et al., 2010). The EPDS is considered a more effective tool in antenatal screening compared to other recognized depression screening instruments such as the Center for Epidemiologic Studies Depression Scale (CES-D) or the Beck Depression Inventory (BDI)(Freed, Chan, Boger, Tompson, 2012). In Bergink’s et al research, the EPDS proved to yield high rates of sensitivity and specificity in determining antenatal depression during specific†¦show more content†¦Following diagnosis via the EPDS, obstetrical providers can decide if outside referral or depression reassessment at a further prenatal visit is appropriate. Treatment Depression is a treatable condition, and there are treatment standards in place for pregnant women(Choate Gintner, 2011). Currently, the treatment of antenatal depression consists of prescription medication and psychotherapy (Yonkers, Vigod, Ross, 2011), and â€Å"alternative† treatments including vitamin or herbal supplements, acupuncture, exercise, or massage therapy (Deligiannidis Freeman, 2013). Treating antenatal depression often poses a dilemma for both the specialist and the patient. For the specialist, the risk of prescribing medication has to equate with the risk of any potential iatrogenic harm to the fetus (Ververs, van Dijk, Yousofi, Schobben, Visser, 2009). While there are guidelines in place for the prescribing of medications to a pregnant patient (Howland, 2009), not many obstetrical specialists feel confident in their own ability to treat a psychiatric illness (Hill, Greenberg, Holzman, Schulkin, 2001). Research documenting the effects of anti depressant use during pregnancy has revealed that the medicines themselves may induce preterm birth

The Book Thief Literary Analysis - 1198 Words

â€Å"I [Death] am haunted by humans† (Zusak 550). This example of imagery, a literary device, in The Book Thief juxtaposed how Death was haunted by the cruelty of human action, just as how humans were haunted by Death. Literary devices were implemented by authors to create gripping stories that they wanted to share with their readers. Novelist Aldous Huxley once said that â€Å"the essay is a literary device for saying almost everything about everything†. While casual readers may not realize the intricacies of literary devices in writing, they could definitely remember how the stories went. Through literary devices, stories can metamorphose into something greater and memorable. In The Book Thief by Markus Zusak, â€Å"To An Athlete Dying Young† by A.E.†¦show more content†¦The poet insisted, â€Å"Eyes the shady night has shut / Cannot see the record cut† (Housman 13-14). Housman metaphorically justifies that death is not a menacing occurrence in a person’s life, comparing it to sleeping on a shady night. With this seemingly bare comment, Housman reveals his valiantness of death and his supportive perspective on dying young. Moreover, Maupassant implemented imagery in â€Å"Two Friends† to demonstrate that friendship triumphs over death. He wrote that â€Å"Monsieur Sauvage fell forward instantaneously. Morissot, being the taller, swayed slightly and fell across his friend with face turned skyward and blood oozing from a rent in the breast of his coat (Maupassant 448)†. In the climax, great friends Monsieur Sauvage and Monsieur Morissot ungrudgingly were willing to die together rather than revealing the location of their country’s soldiers. Maupassant was purposeful in his word choices to create an image of two friends dying together, even if they had the choice to betray their country and escape. Thus, imagery is a powerful literary device to justify the authors’ purposes of writing. Zusa k, Housman, and Maupassant used symbolism to indirectly convey deeper meanings of the objects in their pieces of writing. The accordion, Mr. Hubermann’s favorite instrument, symbolized the theme of optimism in Zusak’s The Book Thief. Mr. Hubermann received the accordion from ErikShow MoreRelatedLiterary Analysis Of The Book Thief772 Words   |  4 PagesOver the course of reading The Book Thief, readers will come to know about Markus Zusak’s constant use of descriptive words, figurative language, and character plots throughout the story. In one particular part of the novel, Zusak shows an example of all three of these points to support one of the many central themes he gives us. While Liesel is standing in front of the burnt offerings near the town hall and the square after a Hitler rally, she sees a book underneath all of the hot ash. This momentRead MoreArchetypal Criticism in The Road by Cormac McCarthy Essay1643 Words   |  7 PagesArchetypal criticism fo llows a basic rule of categorizing or relating any work of literature into a set framework. It works from a subjective basis, it is used to determine and grasp the ideas of universal truths messages through literary work. The universal truths and messages are determined by identifying patterns like character types, storylines, settings, symbols. The Road by Cormac McCarthy is a novel that accurately exemplifies the principles of archetypal criticism. This narrative accountRead MoreTheftby Katherine Anne PorterFollow 10 Members1550 Words   |  5 PagesFollow 10 Members Following Summary Themes Analysis More ââ€" » Theft by Katherine Anne Porter Analysis Style and Technique (Comprehensive Guide to Short Stories, Critical Edition) print Print document PDF list Cite link Link â€Å"Theft† is a unique short story in the Porter canon for several reasons. It is the first effort at incorporating autobiographical elements into her work. Porter developed an intense relationship with Matthew Josephson, her literary mentor and lover. His wife, after discoveringRead MoreDeath1167 Words   |  5 Pagesindicates his indecision about whether the human race is good or evil. In his analysis, human beings are capable of being either good or bad. Death merges these colors into the Nazi flag; a black swastika in a white circle surrounded by a field of red. Zusak compares the sky with soup when Himmel Street gets destroyed by bombs. The Gravedigger’s Handbook is the first book Liesel steals. For Liesel, the book represents great loss, sorrow and her feelings of abandonment because of herRead MoreThe s Candide And The Old Woman Arrive Of Cadiz, And Of Their Embarkation1422 Words   |  6 PagesVoltaire’s Candide, or Optimism is widely regarded as a work of the enlightenment period and offers a satire on philosophy, religion and current events (of the time). This essay aims to provide an analysis of Chapter 10: In what distress Candide, Cunà ©gonde and the old woman arrive in Cadiz, and of their embarkation. Firstly considering terms of context this essay will look at the way knowledge of philosophy and attitudes towards women illuminate the readers understanding of the passage. SecondlyRead MoreThe Book Thief Essay2006 Words   |  9 PagesHistorically, people have used literacy to obtain political power. In the novel The Book Thief by Markus Zusak, it is evident that books, reading, and words th emselves represent power for different characters in different ways. Close analysis of Liesel Meminger and Max Vandenburg reveals that power can be achieved through literacy in a context where literacy is severely limited. Literacy plays a major role in Liesel’s adolescence. Liesel obtains power through literacy as it gives her a sense ofRead MoreThe Murder Of The Clutter Family1135 Words   |  5 Pagesto Kansas with friend Harper Lee to research the killings. In the course of six years bringing this narrative together, Capote began taking drugs and drinking heavily due to the dark nature of the book. Truman Capote tells the true story of a family murdered in In Cold Blood, through character analysis and symbolism to prove nature is a stronger force than nature in shaping a person’s character. Capote expresses his idea of nature vs. nurture in Dick Hickock and Perry Smith and whether killers areRead MoreAnalysis Of The Book The Boy s The Striped Pajamas 1035 Words   |  5 PagesIn this Literary analysis report, of the book â€Å"The Boy in the Striped Pajamas†, I will be breaking down the story. Starting with the beginning introducing the main protagonist and antagonist of the movie. Then introducing the main conflict and how the protagonist tried to fix this problem, and how it was solved. The final paragraph will break down the movie even further by explaining symbols, showing what they mean, and how this movie depicted the real world. To start off, The movie â€Å"The boy in theRead MoreGreek Mythology And The Lightening Thief1940 Words   |  8 PagesKing of the Dead, Hades. Greek mythology is very interesting and can also be very interestingly weird. In the lightening thief we see the very interesting part about Greek mythology. The lightening thief uses the modern day society to tell the adventure packed story. In this essay I will give you an overview of Greek mythology, along with a summary and analysis of The Lightening Thief. Hero is the main theme of this story. We see the theme of hero throughout various parts of 2 the story. CourageRead More Differences that Divide Essay1201 Words   |  5 Pagesin acts of inclusion and exclusion on the basis of ethnicity, religion, and lifestyle as a means of dividing the population into clearly defined, mutually exclusive groups. This underlying expression of discrimination serves as a modern critical analysis against society’s prevalent tenets of inequality. The first form of discrimination, most significant to the character Hassan, is done on the basis of ethnicity. As Edward Hower comments in â€Å"The Servant†, The Kite Runner’s depiction of Afghanistan

On Dumpster Diving Essay Example For Students

On Dumpster Diving Essay Christian Kowlessar 3rd Period November 30, 2012 Expository Essay In this essay, On Dumpster Diving, the writer implies that there are many positive things that come out of dumpster diving, as well as negative. You dont have to be in poverty to take advantage of the many things found in dumpsters, as long as you take the right pre-cautions. But what is dumpster diving? It is simply rummaging or going through dumpsters to find things of use such as food, clothing, or any other items that could be of use. Although, the writer prefers the term scavenging or scrounging. Even respectable employed people will sometimes find something tempting sticking out of a dumpster or standing beside one. This quote, coming from the text, was written for the purpose of dealing with the readers emotion. It notifies the reader that there is nothing wrong with going in the trash if you see something you like. You will never know because one mans trash may be your treasure. Even though you may feel degraded by going through a dumpster, Eighner uses the method of pathos to convince the reader that there is nothing wrong with taking something you like. Although, it is your choice, Eighner is still convincing the reader that there is no problem with it. But there are still pre-cautions you should take before picking something up and eating or using it Dumpster diving may seem very care-free and more like whatever you find, you take. Eighner mentions throughout his essay about the precautions that must be taken when diving through dumpsters. He includes that, Eating safely from the dumpsters involves three principles: using the senses and common sense to evaluate the condition of the found materials, knowing the dumpsters of a given area and hecking them regularly, and seeking always to answer the question Why was this discarded. This information all seems completely credible knowing that its coming from a dumpster diver with much experience and knowledge. As an employed person wouldnt be as educated in the art of dumpster diving. But who says employed people may not go through a dumpster in his life, or has never ate spoiled food? Eighner showed examples about employed people being more careless than a dumpster diver by saying, Perhaps everyone who has a kitchen and a regular supply f groceries has, at one time or another, made a sandwich and eaten half of it before discovering mold on the bread or got a mouthful of milk before realizing the milk had turned. The reason for this is that Nothing of the sort is likely to happen toa aumpster Olver Decause ne Is constantly remln ea a tnat most Tooo Is Olscaraea Tor a reason. This statement seems logical because, yes, employed people may or may not check the expiration date or smell the odor of a specific product, thinking that it is perfectly fine because it was refrigerated. While a smart dumpster diver, such as Eighner, uses his three rules before indulging the food. There are, indeed, many good things that could be found in dumpsters. Even though its not the ideal place to go food shopping, there are its perks, as well as flaws. But the only way to know if something is good or not is by using Eighners three logical rules. If there is something you like that you see in the dumpster, you are better off taking it, it is free. You dont have to be in poverty to go through a dumpster. Another mans trash may be your treasure. I think Eighner explains and proved that accurately.

Strategies for Online Success Free-Samples-Myassignmenthelp.com

Question: Write an Essay Evaluating the Current Role and Practices of Digital Marketing in today. Answer: Digital marketing: It is a very well-known fact that our world is getting digitalized slowly with a very fast pace. Most of the people are using the digital content for getting day to day information from the sources like their mobile phones, laptops, computers etc. this concept of digitalization has put its steps into marketing also. Many companies are using this technology p digital marketing via different medium such as blogs, online websites, social networking sites etc. the below discussion provide the clear of picture of the ole of digital marketing for todays businesses and its importance for the businesses and the consumers (Weber, 2009). If the old generation is considered, they might do not have any issues with the traditional marketing strategies that involve TV, radio advertisements etc. but those who have grown up in this digital world cannot accept the limitation of advertising to these traditional mediums. Therefore, it is necessary for todays businesses to digitalize their marketing str ategies and techniques as well. Marketing is an important process and function of the any organization. The owners of the businesses in earlier times create awareness about their products through newspapers and word of mouth (Armstrong, Kotler, Harker and Brennan, 2012). Digitalization of this function is advancement in the businesses of today. Popularity of digital marketing is because of the use of mass media and internet. If the tools of digital marketing are considered, SEO is the most common and the beneficial tool used by any organizations these days (Parkin, 2009). SEO refers to Search engine Optimization. The major role of this tool is to maximize the probability o getting searched by the search engines like Google. It helps in determining the raking of the websites of the businesses. Digital marketing plays many roles in favor of the organizations. Digital marketing practices and tool act as the medium to enhance the number of clients as well as customers for the firm. This is because of the inclusion of social media networking in the digital marketing practices. Through social media, many clients that are sitting at distant also can connect and the companies can even connect to their customers directly. Social media is the part of digital marketing that is very much underestimated by some of the analysts. This is because it is considered as the casual medium of connections, but it is not so. The likes and the comment on social media determined the trust and loyalty of the customers towards the brands (Chaffey, Smith and Smith, 2012). Thus, it cat as the measurable tool to measure the trust of the customers towards the company. As a customer, the people have so many choices and availability of products. This makes it very difficult for the customers to create that brand image and traffic for their products in the market. Advertising through online medium provide them that facility to create such traffic in cost effective manner. In terms of measuring the returns, online adverting is the medium that facilitates the companies to measure the ROI on advertisement very easily without many efforts. The digital marketing practices are generating employment fir the people and making the world digitalized. The population of the world id becoming techno savvy and involvement of digitalized marketing in the businesses is helping the people to update their knowledge regarding the same. As far as the key characteristics of digital marketing considered, it has been analyzed that the speed, navigation and accessibility of the digital marketing tool as such that it acts as the most effective method to market the products. Digitalization in marketing helps the companies to compete with their customers openly. This is because all the firms in the industry come on the same platform and compete with each other. This makes it easy for the customers also to choose one of the best for them (Manafy and Gautschi, 2011). Digital marketing tools such as Google alerts help the smaller firms to monitor the competitor firms in their industry in order to learn strategies from them. As far as the future of digitalization s considered, it is expected to be very bright for the people as well as for the businesses. Digitalization in most of the functions of business is changing the skill need of the organization and thus the employees. The employees in future will try to achieve the skills that are technologically updated rather the having the theoretical knowledge of the subjects. This is because it will be the requirements of the businesses in future (Constantinides and Fountain, 2008). After analyzing the situation of present businesses and their interest towards digitalization, it is being predicted that the traditional use of newspapers and radios will be vanished soon and thus create opportunities for IT companies to develop more and more applications for the companies to market their products. Digitalization can also play a great role in upgrading the education system as business. If the ethical consideration towards digital marketing is analyzed, it has been identified that this marketing tool can be practiced as the medium fir performing unethical activities. The major concern in todays world is of the privacy concern, the privacy of the customers details. Most of the cases have been identified regarding online frauds and some of the websites that aces the data of the customers debit or credit card and use it unethically (Argenti and Barnes, 2009). With the advancement in the digitalization, the government should take steps to monitor such unethical practices like leaking the private data or accessing the credit and debit card credentials should not be practiced. This is the reason why some of the people still do not believe on practices like online shopping. To summarize, it can be said that digital marketing is the boon for the businesses today. This is because it facilitates them to perform the marketing activities on large scale with cost effective manner (Blanger and Crossler, 2011). It also helps in making a brand image of the firm and digital marketing play a very important part of the company's functioning. Some of the unethical practices that are associated with digital marketing are privacy and accessing data should be monitored by the government so as to continue the use of this efficient technology for marketing References: Argenti, P.A. and Barnes, C.M., 2009.Digital strategies for powerful corporate communications. New York, NY: McGraw-Hill. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Blanger, F. and Crossler, R.E., 2011. Privacy in the digital age: a review of information privacy research in information systems.MIS quarterly,35(4), pp.1017-1042. Chaffey, D., Smith, P.R. and Smith, P.R., 2012.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Constantinides, E. and Fountain, S.J., 2008. Web 2.0: Conceptual foundations and marketing issues.Journal of direct, data and digital marketing practice,9(3), pp.231-244. Manafy, M. and Gautschi, H., 2011.Dancing with digital natives: Staying in step with the generation that's transforming the way business is done. Information Today, Inc.. Parkin, G., 2009.Digital marketing: Strategies for online success. New Holland Pub Ltd. Weber, L., 2009.Marketing to the social web: How digital customer communities build your business. John Wiley Sons.